10 Best FREE Tools to improve your website SEO ranking
10 Best FREE Tools to improve your website SEO ranking
Still trying hard to figure out how to increase website traffic and prospective customers on your website? Retaining a good ranking on SEO (Search Engine Optimization /搜尋器優化) is always the most cost-efficient, sustainable and fundamental approach But what can we do to achieve the exceptional result?
Many reputable Hong Kong (香港) corporations, such as ELLE, Expedia , Lenovo are starting to focus on website ranking optimization to perform search engine marketing(搜尋器營銷). Do you know how is your website currently performing on SEO? Here are some of the FREE but useful SEO tools you can use to improve.
#1 Google Adwords Keyword Planner
In Google Adwords, you can use this professional tool to study what are the popular keywords among Hong Kong users. You may be surprised to know that not all of the functions in Google Adwords are paid services, and this is one of them. Google Adwords is a very practical SEO tool to track the customers searching behavior.
With this tool, you can find out the popularity of each keyword (關鍵字) as well as the combination of different words. You can place the relevant and popular keywords in your website content. Thus, search engines will be able to track your website and present it to the right audience. Even if you are placing paid advertisement(付費廣告) on Google, you are highly recommended to do a thorough keyword research to avoid paying for irrelevant keywords. You do not know what your customers are actually searching for unless you study their behavior.
What’s more? Keyword Planner (關鍵字規劃) can be a helpful guidance for you if you want to start a new business or explore business opportunities. You can check and see the numbers of search for a similar product in the past year to analyze the potential market, in the local as well as the international extent. We would love to congratulate you in advance if the products receive a high number of search every month. On the other hand, you may need to do research on the reason of the low search volume. Google Keyword Planner can be one of your indicators whether you should start the new venture.
a) Click ‘ create an account ’ button to register if you do not have any Google Adwords account.
b) Please enter your email address (you can use your company’s official email or personal email) and website. Then click ‘Continue ‘.
c) After successful registration, click ‘Tools ‘on the top right-hand
d) Then, the ‘Tools’ column shows many options. Choose ‘Keyword Planner’.
e) Choose ‘Search for new keywords using a phrase, websites or category ‘.
f) Enter any keywords you want to search in the ‘Your product or service’ box. Then adjust the ‘ targeting’ including targeted locations, languages, search engines and negative Keywords (adding negative keywords means that your ads for this campaign won’t show when a search contains any of these terms)
g) Look at the number of average monthly searches, showing the popularity of the keyword Please pay attention to the ‘Keyword (by relevance ) ‘ column which shows the relevant other keywords.
h) The ‘Keyword (by relevance) ‘ column shows the popularity of different keywords having relevant concepts with your keywords originally entered.
It can be your reference.
#2 Google PageSpeed Insights
It is a professional SEO tool to help analyze the areas needs to improve in regards to web speed and Internet speed. Page loading speed is accounted for website ranking. Besides, low loading speed means that users have to wait a long for a loading page, directly worsen user experience and customer engagement, particularly in Hong Kong, one of the fastest-paced city in the world.
According to MOZ, page speed is one of the significant factors for Google’s algorithm to rank pages. When a page speed is slow, fewer pages can be crawled by the search engine, in other words, the number of times a search engine spider hits your website will be lower, it will significantly hurt indexation.
In short, slow loading speed offers poor user experience. Users may leave immediately and lower down the overall conversion rate.
It is a social media analytics tool. It analyzes website performance from the social media perspective. It tracks the number of Shares and Likes, as well as the number visitors, come from social networking websites or mobile apps, such as Twitter, Facebook, and LinkedIn. By achieving success on social media, your website gains additional traffic. What you probably don’t know is search engines would perceive your site as a reliable and popular brand if you have a popular social media account, and thus, they grant your site a higher ranking.
Experienced Marketing Consultant, Brian Honigman states that links between website content and social network sites, (Facebook, Twitter, LinkedIn) help search engines understand the credibility of websites. Therefore, receiving more traffic from social media allows Google to crawl them and rank high in the search engine results.
It is worth noticing that people nowadays not only use search engines like Google to check things out but also social media channels. Social networking sites are a new SEO (Search Engine Optimization) indicator.
#4 Anchor Text Over Optimization Tool
It analyses the anchor text diversity and finds out the areas your websites need to improve on in order to achieve better SEO result (Search Engine Optimization). It provides values for the unique domain linkage, unique links and authority measurement. It reminds you to change anchor text if any specific keywords or keyword phrases are over optimized.
Buffer is mainly a social posting schedule for Facebook, Twitter, LinkedIn, Google+ and Pinterest.
You can have full control over all your social media accounts, easily posting on this app and your post will appear on all social media accounts, saves your time and effort to post on every single social media.
#6 Domain Hunter Plus
It helps to find quality domains, critical broken links and link anchor text for your websites to improve your website SEO (Search Engine Optimization). It also checks whether your links are pointing to the correct domains. High scores are given to page authority and domain authority.
It helps analyze the overall quality of your website. It scores based on different elements such as inbound link quality and authority websites. You can improve your website SEO (Search Engine Optimization) by fixing all the problems MOZ advice. However, it has a daily report limit, and it only allows you to analyze the websites once or twice a day. Use the quota wisely!
#8 SEO Toolbar
It provides many useful marketing data and gives further details for each analysis. It can be as a reference to help you analyze what good things your website have and the things your website needs to improve compared with other competing sites.
#9 Social Crawlytics
It analyzes your influential competitors and their most shared content. It tracks quality keywords that gain high rank on website SEO (Search Engine Optimization). It helps you to do research on website content.
It is an easy infographic design tool with various kinds of templates to enrich your website content. Rich infographic allows your page to get listed in the “image search” of search engines. Once you put alt tags, keywords, and titles on your infographics, your website will be more easily found [in the image search, improving the website SEO (Search Engine Optimization) ranking as there is a smaller database of images than the default text database. If you use infographics in the first place in your article, you are putting your website in a better position in search engines. Google places a relatively high value on alt texts to determine what is on the image and the topic of surrounding text.
Also, infographic is an interesting way to simplify complex information into an easy-to-understand format, replace boring and dull text by graphs and images. It can improve user encouragement as people, in general, are attracted more to colorful infographic rather than dull text, particularly Hong Kong audiences as they have the shortest concentration span in the world.
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